Transform raw customer feedback into actionable business insights using AI-powered thematic analysis — a valuable skill for any job role in any organisation.
Organizations everywhere rely on customer feedback to guide decisions. Apply AI: Analyze Customer Reviews guides you step-by-step through thematic analysis — the process of transforming data like customer reviews into actionable insights using AI tools. You will learn to label and group customer reviews into key topics and broader themes, quantify their impact by sentiment, and generate summary reports with actionable recommendations. Along the way, you will develop the skills to select the right AI tool for each task, whether it is a large language model, a chatbot that writes and runs its own code, or a spreadsheet application such as Excel. Human oversight is integrated throughout to ensure output reliability and confident decision-making.
Curriculum Chapters
- 1.0. Apply AI: Analyze Customer Reviews (Introduction)
- 1.1. Prepare the Data
- 1.2. Label Topics and Relevance
- 1.3. Human Review of Topics and Relevance
- 1.4. Filter by Topic
- 1.5. Group Topics into Themes
- 1.6. Translation
- 1.7. Human in the Loop
- 1.8. Remove Duplicate Rows
- 1.9. Label Sentiment
- 1.10. Count
- 1.11. Sample Reviews
- 1.12. Recommendations
- 1.13. Congratulations
Skills You Will Learn
Prepare raw customer review data for AI-powered analysis. Label topics and assess their relevance using large language models. Apply human review checkpoints to validate and refine AI outputs. Filter and organise reviews by topic for deeper analysis. Group related topics into broader themes through thematic analysis. Use AI to translate multilingual customer feedback. Remove duplicate rows and clean datasets for accurate results. Label and quantify review sentiment at scale. Count and sample reviews to generate statistically meaningful insights. Produce summary reports with actionable recommendations. Strategically select the right AI tool for each analytical task — LLMs, code-writing chatbots, or spreadsheet apps.
Technologies Used
Large Language Models (LLMs)
AI chatbots with code execution capabilities
Spreadsheet applications (e.g., Microsoft Excel)
Any internet-connected device
Course Details
Course Type: Free self-paced
Time: 6 Hours
Modules: 1 (14 lessons)
Level: Beginner
Prerequisites
None. Part of the Apply AI Learning Collection.
Certification & Career
Career and Certification alignment: This course is part of Cisco Networking Academy’s Apply AI Learning Collection. The skills gained are applicable across any industry and job role where customer feedback, data analysis, or business intelligence are valued — including roles in marketing, product management, customer experience, and business analysis.
Achievements & Badges
Upon completion, earn a Cisco Networking Academy digital badge. Share your verified achievement on LinkedIn, your CV, or professional profile.
What Cisco verifies: Cisco verifies the earner of this badge successfully completed the Apply AI: Analyze Customer Reviews course. The earner can use AI tools to perform thematic analysis on customer feedback data, label and group topics and sentiment, apply human oversight to validate AI outputs, and generate actionable summary reports and recommendations from raw review data.
Ready to Start This Course?
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